BUILT FOR COMFORT AND SPEED
A product is something that is made to be sold. It can be tangible or intangible. It is the consequence of a process with the purpose of...
THE FOLKS THAT PAY THE BILLS
A customer is a purchaser of your goods or services. They buy what you are selling. They can have distinctive traits that allow you to...
KNOW WHAT A BULLSEYE IS
A Target Market is a group of customers that you are aiming your products at. They are the people (and companies) that are most likely to...
RISING SEAS LIFT ALL BOATS
The Market growth rate is a measure of change, from period X to Y. It helps you to determine your possibilities by assessing your...
FIND YOUR PLACE IN THE WORLD
A Market is a Zone of Commerce, wherein parties exchange goods and services for consideration. The consideration is something of...
3 Rs of Organization Development
Markets change. Business Models change. Organizations must also change. Ask yourself: R U Designed To Succeed? Realignment doesn’t need...
LISTS AREN’T JUST FOR SANTA
The 100 day plan is a tool that helps organize, describe, and assign responsibilities for your most important tasks. It is a checklist by...