About the Author

Educated at The University of Chicago, Glen has lived in six countries and worked in 32 during a 20 year career with GE Capital. He has lead and transformed businesses with over 17,000 employees and $15bn in assets. His activities have included start-ups, divestitures, mergers and acquisitions, integrations, downsizing, new market entry and exponential growth.

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Frequently asked questions

What kind of clients do you help?


The whole spectrum. If you're a startup, we'll find a way to maximize your budget and reach the goals you have in mind to start building momentum. If you're a fortune 500 company, we'll utilize our tools in-house to illustrate your brand's messaging through commercial production and engage your consumers more than they already are. Long story short, we help everybody.




How does my business benefit from digital marketing?


Many times, digital marketing goals are attached to direct business results. When you invest in digital marketing you are creating more opportunities to speak to your market and target your audience to help solve their problems.




Why is digital marketing important?


In the world of today's business, you have to think ahead. You have to position yourself where your consumers are, and these days, 99% of your customers are located online. It is not enough to just put up a website and hope that customers find you - or spend your money running pointless & unintentional ads by yourself. There are countless websites on the internet all vying for the attention of your would-be customers. You’ll need to properly target those audiences, engage them and position yourself in a place to succeed if you are going to get their attention.




How long does digital marketing take to work?


Compared with other tactics, digital marketing is where you’ll tend to see faster results. Keep in mind that creating ad content, identifying and refining target audience, and performing A/B testing to find out what works is what will take time. Budget can also be a factor here. The more money you are willing to invest into it, the quicker you will likely begin to see a return on investment. While not typical, we’ve seen some businesses generate conversions within as little as a day of running their campaign.




Who will I be talking to?


You will be on the strategy call with Donny, the CEO of The Creative Indivisuals. Upon entering the industry, Donny began traveling internationally to help clients with video production and commercial photography as an expert in telling his client's stories from a perspective that inclines their audience to get involved and take action. He then founded The Creative Indivisuals to merge the gap between storytelling and business marketing to streamline the process of engaging an audience and carrying them through a customer journey.




What is the purpose of this strategy call?


The purpose of the Strategy Call is to create clarity for business owners. We'll be discussing what your business is currently doing to generate leads online and what your marketing goals are moving forward. Our team will be able to help you understand specific marketing strategies and techniques to help you achieve the success you're looking for.





© Glen Wakeman Official 2017

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