CASTING CALL FOR THE NEXT HIT MOVIE
Staffing is the process of recruiting, hiring, and positioning your people. It’s about attracting, aligning and retaining the best talent...
WHY ARE WE DOING THIS AGAIN?
T he objective of the mission statement is to provide your company with a sense of purpose. If vision articulates what you want to be, a...
I CAN SEE FOR MILES
V ision is your aspiration for your company. It communicates to all of your constituents (employees, customers, investors) where you are...
WHY DON’T I FIT IN?
A differentiator is unlike any other comparable product. Differentiators are distinctive; they set you apart from your competition and...
YOU CAN’T ALWAYS GET WHAT YOU WANT; BUT YOU GET WHAT YOU NEED
Benefits are the useful results delivered by your products and services. They aren’t features. Features are what your products and...
FOR BETTER RESULTS, DO WHAT THE DATA TELLS YOU TO DO.
A ll achievers are hopeful and optimistic about their next great success. It is part of our DNA. But a dose of objective reality is a...
DELEGATE WHEN THE CONTROLS ARE IN PLACE
To delegate doesn’t mean to abdicate. You are still on the hook for the results. Make sure that you can contain risks if need be and be...
COMPANY VALUES CREATE THE CULTURE
Define your 10 commandments Don’t forget to live by them. You are always on stage and always being watched. So be careful of the rules...
USE YOUR VISION, STRATEGY AND TACTICS TO DELEGATE EFFECTIVELY
Y our vision, strategies and key tactics provide a basic framework for decision making and therefore enable you to delegate to your...
BUILD YOUR BRAND BY INVESTING IN YOUR COMMUNITY
Com pany advocates can promote growth and should be developed alongside your brand. A great place to develop advocacy is right in your...
