If you’re a business leader, it’s important for you to have your finger on the pulse of all aspects of the company. This means, for instance, if your company uses social media to connect with clients or partners, the business leader should be savvy in this area. It’s never appropriate to just assume that you’ll be able to hire great people who know how to do the aspects of the business that you don’t know how to do.
Rather, it’s important to build those skills yourself so that you can oversee the work that others are doing. This doesn’t mean that you have to become an expert in absolutely every aspect of the business, but it does mean that you should have familiarity with all aspects.
On a similar note, everyone in the company should have some idea of what people are doing in other departments. Even if someone is on the technology end of the company, they should still understand how the social media outreach works. If someone is writing copy – they should still know about the technology being developed and the products being introduced. These are a few of the ways that employees can ensure that they are working together and understanding the larger picture that goes into creating a successful company.